Challenge: TOPDON makes pro-grade car diagnostic and battery tools. Amazon and DTC sales were brisk for this new brand, but growth would require a serious uptick in brand recognition.

Idea: Every serious do-it-yourselfer wants to do a pro-level job. We captured a moment when TOPDON tools make it possible for DIYers of all ages to “fix like a pro”.

Result: Client holds data close, but there was incremental investment made to air on Thursday Night Football based on initial incremental sales.

Challenge: Most shoppers think all instant ramen is the same. Maruchan’s fans know better, but the rest of America hadn’t heard them.

Idea: Show the true fan love for the brand. We built an anthem spot with lyrics pulled from real fan posts, and turned their passions, from gaming to anime to hip hop, into a uniquely Maruchan world.

Results: +21% follower growth and +98% positive brand sentiment.

Challenge: Cover crops can bring farmland back to life and help fight climate change, but most Americans had never heard of them. NRDC needed public support for the COVER Act in the Farm Bill, with no paid media budget

Idea: Make soil unforgettable. We buried Nick Offerman, an Illinois farm kid, up to his neck as exhausted topsoil, then brought him back to life with cover crops. You just don’t treat soil like dirt.

Results: 203,809,294 PR impressions, $2.3M+ in earned ad value, 27.7K+ likes, 6.4K+ shares, 1.5M+ views, and a 19% increase in traffic to NRDC.com

Challenge: Architects specify brands that match their own standards for craft and quality, and they’re slow to hand out that respect. Pella set out to earn its place on their list.

Idea: Celebrate the architect’s craft, not ours. Architect Stories opened the doors to the studios, homes, and inspirations of the country’s leading architects and designers in a documentary series as thoughtful as their work … and the brand that made it.

Results: Our client holds performance data close. The series earned Pella’s continued investment in Architect Series marketing, with the budget and approach carried forward.

Challenge: Health insurance feels complicated, and most people avoid thinking about it. Blue Cross Blue Shield needed to cut through that fatigue and position itself as the clear, confident … easy choice.

Idea: The most important decisions are often the easiest - because they’re obvious. We showed people making ridiculously obvious calls, to drive the point home. This is easy. Choosing coverage you can trust is obvious, too.

Results: Performance data is confidential to the client.

Challenge: Off-road enthusiasts had waited years for a successor to the legendary KO2. BFGoodrich needed to prove the new KO3 was every bit as tough, and worthy of the name.

Idea: Let the terrain do the talking. We took the KO3 to Patagonia, into some of the wildest, most demanding off-road driving on earth, capturing the confidence and thrill of off-roading on the newest version of an icon.

Results: The content powered a successful global launch of the KO3 across trade, social, and consumer and trade promotion.

Challenge: When every window brand sounds the same, Pella needed to stand apart as the tech-savvy choice. The job: show how effortless and dependable its remote shades are, in a moment that makes you smile and makes you think.

idea: Big, beautiful windows are wonderful, until you need a little privacy. We turned that tension into a funny, very human moment that shows Pella’s remote shades doing what they do best: giving you dependable privacy when you need it most.

Results: Pella keeps its performance data private, just like your home.

Challenge: Americans are keeping their cars longer than ever, but interest in car wax was slowing, especially among younger drivers. Turtle Wax needed to make waxing feel worth it again.

Idea: We celebrated the small, real win - anyone can own a car that looks like a million bucks. We turned waxing into a point of personal pride, with a slick payoff that shows just how slippery Turtle Wax Ice really is.

Results: Ran nationally across TV and radio, winning a local ADDY. As a privately held company, Turtle Wax keeps its sales results in the family.

Challenge: BFGoodrich needed to launch its new g-Force PHENOM road performance tire globally and win over car culture, where every build is personal and nobody wants to be stock.

Idea: We took it to the streets of London, Tokyo and Los Angeles, celebrating drivers who build cars as unique as they are, while capturing the g-Force PHENOM’s unequaled performance and killer profile.

Results: Launched campaign globally to an enthusiastic builders’ response. Tire is now official tire of Skip Barber Driving School.

Challenge: Every hardware store promises helpful advice. True Value needed to show its people offer something more: real firsthand understanding of the problems customers walk in with.

Idea: We used empathy as the punchline. True Value employees recognize a customer’s problem at a glance because they’ve lived it too. Here, one look at a dirt-covered face says it all: squirrels are the problem, and we can solve it for you.

Results: National campaign, multiple integrated elements. Sales results were local and regional and unavailable to us.

Challenge: Sennheiser’s sound has been loved for generations. For a trade audience, the brand needed a memorable way to celebrate that legacy and longevity.

Idea: We took it to the very beginning. Headphones stretched across a pregnant belly play a classic Yes track, and inside, a baby pumps its fist. Another Sennheiser aficionado in the making.

Results: Video used at trade and in-store. No trackable performance, and yet, it rocks.

Challenge: HBO executives needed a film to sell HBO Boxing as a platform, the sport’s first top brand, one that proved that HBO doesn’t just cover the sport, it truly understands the fighters.

Idea: We used authentic training scenes and gritty black-and-white film to tell the fighters’ real story. We showed how fighters are made stronger by every drop of blood, sweat and tears. The story of boxing on HBO every week.

Results: 1.4 million buys and equivalent of $150 million in PPV revenue today

Challenge: Facebook came late to short-form video, and creators were building elsewhere. Meta was paying eligible creators up to $35,000 a month based on the views of their qualifying reels. The money was there. The belief wasn’t.

Idea: Show creators that Facebook Reels is home for their weirdest, most specific ideas, and that it pays. A wide cast, native 9:16 work, and playful props made every creator feel like Facebook was home.

Results: Launched as Facebook’s new performance-based creator pay took hold, with Reels and video watch time up 25% year over year. Reels became one of Meta’s biggest growth stories. By early 2024, Zuckerberg reported people were resharing 3.5 billion Reels every day.

Challenge: Max (formerly HBO Max) wanted a deeper connection between Gen Z and young Millennials and its programming. HBO’s prestige reputation didn’t speak their language.

Idea: Make @onmaxpop “the group chat everyone wants to be a part of.” Instead of chasing trending memes, we built always-on custom memes and games from HBO and Max’s own shows to tie titles to culture’s biggest moments.

Results: 37.6M organic impressions, 2.4M organic engagements, a 16% follower increase, and a 6.4% average engagement rate across Instagram and X. Shorty Awards finalist.